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<url><loc>https://gms.us.com/a/2026-11-06/digiday-media-buying-summit-october-recap-assessing-the-ups-and-challenges-of-ai</loc><news:news><news:publication><news:name>GMS Agency Desk</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-06T11:00:18.808Z</news:publication_date><news:title>Digiday Media Buying Summit October Recap: Assessing the ups and challenges of AI’s spread across the media agency landscape</news:title></news:news></url>
<url><loc>https://gms.us.com/a/2026-11-06/sharp-tech-on-video-the-u-s-votes-on-data-centers-implications-for-big-tech-goog</loc><news:news><news:publication><news:name>GMS Agency Desk</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-06T11:00:18.808Z</news:publication_date><news:title>Sharp Tech on Video: The U.S. Votes on Data Centers, Implications for Big Tech, Google’s Response to AI</news:title></news:news></url>
<url><loc>https://gms.us.com/a/2026-11-06/companies-overlook-existing-employees-for-ai-skills-training</loc><news:news><news:publication><news:name>GMS Agency Desk</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-06T11:00:18.808Z</news:publication_date><news:title>HR thinks you can learn AI skills – so why is your company hiring elsewhere?</news:title></news:news></url>
<url><loc>https://gms.us.com/a/2026-11-06/instagram-expands-video-length-to-90-minutes</loc><news:news><news:publication><news:name>GMS Agency Desk</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-06T11:00:18.808Z</news:publication_date><news:title>Creators see promise in Instagram’s long-form push, but question whether exposure is enough</news:title></news:news></url>
<url><loc>https://gms.us.com/a/2026-11-06/hsbc-strategist-says-ai-trade-hasn-t-changed</loc><news:news><news:publication><news:name>GMS Agency Desk</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-06T11:00:18.808Z</news:publication_date><news:title>HSBC’s Max Kettner: The AI Trade Hasn’t Fundamentally Changed</news:title></news:news></url>
<url><loc>https://gms.us.com/a/2026-11-05/intuit-ceo-sasan-goodarzi-discusses-accounting-and-ai</loc><news:news><news:publication><news:name>GMS Agency Desk</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-05T11:00:18.926Z</news:publication_date><news:title>An Interview With Intuit CEO Sasan Goodarzi About Accounting and AI</news:title></news:news></url>
<url><loc>https://gms.us.com/a/2026-11-05/papi-ranch-launches-with-agency-imaginaryfriend-as-stakeholder</loc><news:news><news:publication><news:name>GMS Agency Desk</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-05T11:00:18.926Z</news:publication_date><news:title>Why One Agency Traded Billable Hours for a Stake in a DTC Steak Brand</news:title></news:news></url>
<url><loc>https://gms.us.com/a/2026-11-05/in-graphic-detail-six-thousand-brands-later-chatgpt-ads-still-have-a-conversion</loc><news:news><news:publication><news:name>GMS Agency Desk</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-05T11:00:18.926Z</news:publication_date><news:title>In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem</news:title></news:news></url>
<url><loc>https://gms.us.com/a/2026-11-05/agencies-struggle-with-ai-generated-advertising-briefs</loc><news:news><news:publication><news:name>GMS Agency Desk</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-05T11:00:18.926Z</news:publication_date><news:title>Agencies find AI overuse is leading to brief bloat</news:title></news:news></url>
<url><loc>https://gms.us.com/a/2026-11-05/fischer-unlimited-charges-150-000-to-join-luxury-concierge-firm</loc><news:news><news:publication><news:name>GMS Agency Desk</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-05T11:00:18.926Z</news:publication_date><news:title>This Ultra-Luxury Concierge Firm Costs $150,000 Just to Join. One Client Spent $24 Million on a Birthday.</news:title></news:news></url>
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