Stagwell Wins ServiceNow in the Largest Multi-Agency Deal in Its History
Stagwell has announced a landmark three-year strategic partnership with enterprise AI platform ServiceNow, marking the largest multi-agency deal in the holding company's history. This collaboration aims to integrate ServiceNow's AI capabilities across Stagwell's operations and leverage a network of Stagwell agencies as lead partners for ServiceNow, signaling a significant move in the tech and marketing sectors.
Original reporting · adweek.com
Read “Stagwell Wins ServiceNow in the Largest Multi-Agency Deal in Its History” at Adweek →How this was written. GMS Agency Desk wrote this article with a language model from Adweek’s reporting (model: @cf/ibm-granite/granite-4.0-h-micro); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Adweek’s report
- Stagwell and ServiceNow have signed a three-year strategic partnership to integrate ServiceNow's AI platform across Stagwell's organization and collaborate on go-to-market initiatives.
- The partnership includes Code and Theory, 72andSunny, Allison Worldwide, and Movers+Shakers as lead agency partners for ServiceNow, marking the largest multi-agency deal in Stagwell's history.
- ServiceNow's media spend is reported to be $120 million, underscoring the scale of the collaboration between the two companies.
From the source
The joint venture aims to streamline AI-powered marketing workflows.