The business of agencies and freelancers
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9 stories from the past week in Agency Business, from GMS Agency Desk.
According to Whaler co-CEO Jo Cronk, diversifying your marketing portfolio with multiple personalities is the ultimate defense against algorithm changes and influencer risk.
The following agencies are in the running to win Gold, Silver or Bronze in each category
TNF’s the jewel in Amazon’s Prime Video sports portfolio, and a lever for endemic and non-endemic media budgets.
Anthropic PBC has presented its own draft bill to US lawmakers with a plan for regulating artificial intelligence safety and security, in a moment of heightened concern about the potential risks of the rapidly advancing technology.
Why Dentsu thinks entertainment is the next agency account up for grabs.
The easiest way to grow is selling more to the clients you already have. That is also how concentration builds, and why fixing it takes a deliberate, lower-margin bet.
Publicis boss Sadoun says agency group is skipping CMOs in more new business pitches, as Groupe notches up new business wins.
Filling a role that's been vacant since 2024, MacDonald has the task of reshaping the agency’s creative approach
The Publicis CEO declined to discuss PepsiCo and Coke, but said managing competitors is becoming more common in a consolidated market
