Forbes Partners With Google On AI Pilot Program
Forbes joins Google's paid News AI pilot to gain insights on content performance, as publishers seek value beyond clicks. The partnership may help Forbes understand its audience better.
Original reporting · digiday.com
Original: “Forbes looks to Google AI pilot for insights as publishers seek value beyond the click”
Read “Forbes looks to Google AI pilot for insights as publishers seek value beyond the click” at Digiday →
How this was written. GMS Agency Desk wrote this article with a language model from Digiday’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Digiday’s report
- Forbes has joined Google's paid News AI pilot program to gain insights on content performance.
- The program is part of a larger effort by publishers to find new ways to measure the value of their content beyond clicks.
- Google's pilot program has been expanded to include more than 400 publishers, and may help publishers navigate the changing media landscape.
- Forbes is working to build more sustained relationships with its readers, and reduce its reliance on page views and referral traffic.
- The use of AI in content discovery is becoming increasingly important, and publishers are looking for ways to understand how their content is being used in these systems.
Forbes has joined a Google pilot program that allows the tech giant to use its content in new ways, according to Digiday. This partnership is part of a larger effort by publishers to find new ways to measure the value of their content. The program is paid, but the terms of the deal have not been disclosed.
The Google pilot program is designed to help publishers like Forbes understand how their content performs across different platforms, Digiday reported. As part of the program, Google will provide Forbes with data on how its content is used, which may help the publisher refine its strategy. The program also includes features like audio briefings and in-depth article overviews.
Forbes' decision to join the pilot program comes as the publisher is looking for new ways to engage with its audience, as referral traffic from Google has declined. The publisher's referrals from Google are down about 45% year over year, which has prompted Forbes to focus on building a more direct relationship with its readers. This shift in strategy may help Forbes reduce its reliance on Google for traffic.
Google's pilot program has been expanded to include more than 400 publishers, according to a recent blog post. The program is one of several initiatives Google has launched to work with publishers, including its News Showcase deals. These partnerships may help publishers like Forbes navigate the changing media landscape.
The use of AI in content discovery is becoming increasingly important, and publishers are looking for ways to understand how their content is being used in these systems. Forbes is using the Google pilot program to gain insights into how its content performs across different AI-driven platforms, which may help the publisher refine its strategy. The company is also working to build more sustained relationships with its readers.
Forbes is testing new ways to engage with its audience, including personalized homepage experiences and newsletter sections. The publisher is also working with brand partners to provide visibility in AI search, which may help Forbes generate new revenue streams. These efforts are part of a broader strategy to reduce the publisher's reliance on page views and referral traffic.
The Google pilot program is just one part of Forbes' efforts to adapt to the changing media landscape. The publisher is also working to build a more direct relationship with its readers, which may help Forbes reduce its reliance on Google for traffic. As the media landscape continues to evolve, publishers like Forbes will need to find new ways to engage with their audiences and generate revenue.
Google's pilot program may provide valuable insights for publishers like Forbes, which are looking for new ways to measure the value of their content. The program's focus on providing data and insights to publishers may help them refine their strategies and build more sustained relationships with their readers. As the use of AI in content discovery continues to grow, publishers will need to find new ways to navigate this changing landscape.
Questions and answers
What is the Google News AI pilot program?
The Google News AI pilot program is a paid program that allows Google to use publisher content in new ways, and provides publishers with data and insights on content performance.
Why is Forbes participating in the Google News AI pilot program?
Forbes is participating in the program to gain insights on content performance, and to refine its strategy for engaging with its audience.
How will the Google News AI pilot program help publishers like Forbes?
The program may help publishers like Forbes understand how their content is being used in AI-driven systems, and provide valuable insights for refining their strategies and building more sustained relationships with their readers.
