Stratechery Announces Stripe As Exclusive Sponsor
Stratechery has announced Stripe as its exclusive sponsor, a move that may change the site's content. The deal allows for editorial independence, according to Stratechery.
Original reporting · stratechery.com
Original: “Presented by Stripe”
Read “Presented by Stripe” at Stratechery →How this was written. GMS Agency Desk wrote this article with a language model from Stratechery’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Stratechery’s report
- Stratechery has announced Stripe as its exclusive sponsor, a move that may change the site's content.
- The deal allows for editorial independence, according to Stratechery.
- Stratechery's founder will disclose the relationship with Stripe in every post where it may be relevant.
- The partnership will bring changes to the site, including the addition of ads in various places.
- The revenue from the deal will be invested in making more and better products, including the launch of a new video podcast.
Stratechery, a business and technology website, has announced a significant change in its business model, according to Stratechery. The site will now be presented by Stripe, a fintech company that has been a key part of Stratechery's business from the start.
The decision to partner with Stripe is a pragmatic one, as Stratechery's founder had initially intended to have sponsors but found it to be a waste of time with a small audience. However, with a growing readership, Stratechery has become an attractive platform for advertisers, Stratechery reported.
Stratechery's founder takes their ethics policy seriously, which includes not being paid for posts and not holding individual stocks. The founder will edit the ethics policy to disclose the relationship with Stripe in every post where it may be relevant, according to Stratechery.
The founder admits to having an informal conflict of interest with Stripe, as the company is a foundational business for Stratechery and the founder has become friends with Stripe's founders. However, the founder believes that making the conflict formal will give them more freedom to write about fintech, Stratechery reported.
The partnership with Stripe will bring changes to the site, including the addition of ads in various places, such as the website, emails, and podcasts. The founder is excited about the potential to leverage Stripe's content and insights, particularly in the area of AI, according to Stratechery.
The deal with Stripe includes total editorial independence, meaning that Stripe cannot tell the founder what to write or not write. The founder's first loyalty is to their readers, and they will disclose the relationship with Stripe whenever it seems relevant, Stratechery reported.
The revenue from the deal will be invested in making more and better products, including the launch of a new video podcast, Sharp Tech, which will be recorded live and in-person. The founder is excited about the potential of this new format and the opportunities it will bring, according to Stratechery.
Questions and answers
Will the ads be intrusive?
The ads will be placed in various locations, including the website, emails, and podcasts, but the founder believes they will not be intrusive, according to Stratechery.
Can subscribers skip the ads?
No, subscribers will still see the ads, as Stratechery has never promised to be ad-free, according to Stratechery.
What will the revenue from the deal be used for?
The revenue will be invested in making more and better products, including the launch of a new video podcast, Sharp Tech, according to Stratechery.
