The daily briefing · Saturday, October 17, 2026
The Power of Empathy: How Fiction Can Transform Your Business Strategy
By embracing fiction and empathy in our content and decision-making processes, we can better understand our audience, foster innovation, and drive sustainable growth for our businesses.
The canonical practice
Make one clear promise to one valuable audience, then use it consistently everywhere.
What the current news changes
Incorporating fiction and empathy into our content strategy will enable us to connect with our target audience on a deeper level, uncover new insights, and create more effective marketing campaigns that resonate with our customers.
What to do now
- Analyze our existing content and identify opportunities to incorporate fictional scenarios or empathetic storytelling to better engage our audience
- Conduct research on the latest studies and trends in using fiction and empathy in business strategy, and share these findings with our marketing and sales teams
- Develop a content pipeline that prioritizes empathy-driven storytelling, ensuring that our marketing materials consistently deliver on our promise to provide valuable insights and solutions for our B2B founders and teams
Sources
- 1 Smart Employee Does All the Troubleshooting for My Team. How Do I Change This?Inc. · inc.com
- Want to Understand People Better and Improve Your Life? A New Study Says Read These Kinds of StoriesInc. · inc.com
- David Byrne Explains How Forgotten Ideas Come Back to LifeBloomberg Technology · bloomberg.com
- Anthropic Pitches AI Safety Bill to LawmakersBloomberg Technology · bloomberg.com
- Content everywhere: Winning attention in a fragmented marketing landscapeMarTech · martech.org
- 2026.42: Home At LastStratechery · stratechery.com
- Target Is Pitching an Ad Metric to Drive Sales, But Most Brands Aren’t Fully On Board, Exec SaysAdweek · adweek.com
- HubSpot’s Unbound 2026: The big announcements and updatesMarTech · martech.org
- Parade Founder Cami Tellez Taps UTA Exec to Scale Her ‘Post-Follower’ AgencyAdweek · adweek.com
- Ownership, control, margins: the brand playbook for microseries is still taking shapeDigiday · digiday.com
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