SoftBank’s Masayoshi Son Has Rare Cautionary Note on AI Safety
SoftBank Group Corp. chief Masayoshi Son — one of AI’s fervent believers — said that even he’s worried about safety risks as machines quickly gain more abilities.
Edition of Sunday, October 4, 2026
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Sociable: TikTok adds certification tiers for agency partners
The platform will offer Agency Partner or Premier Agency Partner badges to assure marketers that partnership requirements have been met.
Agency Business
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.
Industry Moves
Future of Marketing Briefing: Agency fees in creator deals are the next transparency headache for marketers
As creator marketing budgets grow, so do questions about what agencies are taking.
Industry Moves
2026.40: Dots and Question Marks
The best Stratechery content from the week of September 28, 2026, including Meta's focus, what OpenAI is doing, and Mao and NBA Media Day.