Media Buying Briefing: Synthetic audience adoption by agencies and clients takes off
Agencies like Goodway Group are incorporating synthetic data stacks into media planning, while clients use the tech for product design and creative strategy.
Edition of Monday, October 12, 2026
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DBS CEO Tan Says Market Is Repricing Risks on AI Financing
The market is repricing the risks around investments related to the buildup of artificial intelligence that could lead to more discipline in financing, according to DBS Group Holdings Ltd. Chief Executive Officer Tan Su Shan.
Industry Moves
What Pokemon Pokopia Taught Me About the Future of Marketing
I have a marketing prediction: “Made entirely by humans” will become a premium signal. As AI tools make it easier than ever to produce more content, the work that exhibits human creativity and originality will become more valuable. I think we’ll start to see…
Industry Moves
AI in Banking: Junior Bankers Find Work Managing AI Agents
“When our young folks now start work, they’re managing [AI] agents,” Kevin Sneader, Goldman’s president of Asia Pacific ex-Japan, said last week
News
This Researcher Has a Warning About Bitcoin Security: It’s Time to Plan for ‘Bunker Mode’
As artificial intelligence makes astounding mathematical breakthroughs, what happens if it cracks Bitcoin’s digital signature system?
Industry Moves
How Inc. and Fast Company Get Inspiration From Our Archives
Projects like Personal Brand Special Report and the Inc. 5000 show the power of legacy and longevity.