Edition of Monday, November 2, 2026

SparkToro Answers Zero Click Marketing Questions

Huzzah! Zero Click Marketing is finally live. After two years of pain, sweat, and countless edits, the book Amanda and I have been writing to help marketers survive and thrive in the new era of digital marketing is finally here. You can buy the hardcover…

Why JCPenney is taking on deal fatigue for its holiday campaign

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s focus on real people and no-fuss ways to save.

UBS' Gerry Fowler Sees Strong Appetite For AI Trade

Gerry Fowler, chief European equity strategist and head of derivates at UBS, says the AI trade is "still quite robust" and that memory makers are "pricing an incredibly short AI cycle that we think is longer." He speaks on Bloomberg Television. (Source…

Missile startup Hypersonica raises €100m from Lightspeed, General Catalyst as missile defence takes off

People Inc. Builds Custom APIs For AI Agents

People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.

The S&P 500 Hasn’t Moved in Months, but 2 Sectors Jumped More Than 10 Percent in October

Friday’s 1.8 percent drop was the worst day since June.