‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
Golden State Valkyries president Jess Smith discusses how the WNBA's youngest team is pitching sponsorship deals to marketers seeking impact measurement and data-driven partnerships as women's sports spending rises.
Original reporting · digiday.com
Read “‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors” at Digiday →How this was written. GMS Agency Desk wrote this article with a language model from Digiday’s reporting (model: @cf/ibm-granite/granite-4.0-h-micro); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Digiday’s report
- Golden State Valkyries are the WNBA's youngest team seeking sponsorship investments as women's sports spending grows
- Valkyries tailor exclusivity rights and meet marketers' demand for impact measurement and data partnerships
- Sponsorship revenue for Valkyries grew 30% year-over-year, with over 40 partners including Carmax, Rakuten, Kaiser Permanente
From the source
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.