‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
The business of agencies and freelancers
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
New research finds male managers hire and pay more women after the birth of their first daughter, without increasing labor costs or hurting firm performance.
Revolut CEO Nik Storonsky lays out the fintech’s ambitions to crack the US market and take on established players including JPMorgan and American Express. He says Revolut plans to build out a full digital banking offer, from credit cards to loans, while using…
Bending Spoons CEO Luca Ferrari says falling software valuations are creating acquisition opportunities as AI reshapes the industry. He says the company is benefiting twice - from cheaper targets and from using AI to write code, improve products and scale its…
The internet is fed up with AI-generated ads, which appear to use the likenesses of several actors without their permission.
Asics, Twix, Ikea, Wet Ones, and more are behind the week’s most notable ads.
The daily briefing
Today’s news explained through the Marketing Blueprint, with every source linked.